The Internet is a “Big” “Big” opportunity in terms of making money. And I really mean it. However, most importantly you have to figure out that are you making enough money through your online efforts.
Because, if you are satisfied with your returns, then perhaps there is no need to go through this post. But, if you want to explore the options for making money through internet marketing and want to further increase your earnings, then I can safely say just keep glued to this post.
And I am pretty sure that you would definitely like to make full use of Internet marketing for making money.
Well, you must be aware of Affiliate Marketing. It is a popular form of Internet marketing where you make money by selling other peoples’ stuff online. Although, Affiliate Marketing itself offers various techniques of making money online. One such technique is Pay per Call. It is gaining popularity due to the simple reason that it offers vast potential of making “Big” money online.
How Pay per Call Marketing Works?
In Pay per Call Marketing, you earn commissions by sending referral from your affiliate Phone number to advertisers call center. But, there is something more to be discovered about Pay per Call Marketing.
To make it distinctly clear to you, Pay per Call is a relatively new form of Affiliate Marketing that’s been around since only last two to three years. However, don’t confuse Pay per Call Marketing with the traditional form of Pay per Call Marketing Method which existed through TV, Print Media and Radio Advertising. This Affiliate Marketing Technique is so recent that most marketers even don’t know that it exists.
Actually, In Pay per Call Marketing you connect a business with a customer. It’s pretty much like yellow-page ads, but online. Here, you are given your own set of trackable affiliate phone numbers which callers use to connect to call centers and you earn commission for referring these customers to advertisers call centers. However, to get paid, your referrals need to stay on the line for at 30 seconds to 3 minutes depending on offer to offer.
So, it is not necessary that your referrals have to purchase something for you to get paid. They only have to be online on call for specific minutes. That’s the minimum threshold that you have to fulfill to earn commissions. And that’s not all, as commission margins are usually high and they vary from as low as $4 to as high as $100 depending upon the offer and the country from which the referral traffic is directed.
Here, you may wonder that why companies are willing to pay such high referral commission. It is because of the fact that phone leads have very high conversion ratio. So, they do not find it hard to shell big amount for sending them high converting traffic to their way. Further up, you don’t even need to talk to anyone. Your referral traffic needs to do the talking by calling at the companies call centers and need to stay on the line for specific minutes.
These are the basic tips regarding Pay per Call Marketing Technique. It ensures that the merchants get connected to the potential customers over the phone and it also makes sure that the affiliates get their due commissions for sending referrals and so there are no chances of ‘leaked’ commissions. Affiliates just need to set up Pay per Call Marketing Campaign.
Moreover, it is such an Affiliate Marketing Technique which creates a win-win situation for both advertisers and publishers by setting multi-action, multi-channel pay per call campaigns. Plus: it also gives freedom to the user to dial right now or else go filling out a lead form. So, publishers looking for enhanced performance through marketing campaign have a good option in Pay per Call.
And it doesn’t end here, as it creates better experience for users by giving them the options of connecting with the advertiser. For the advertisers, Pay per Call tends to offer multiple benefits. It comes as one of the most cost effective, ROI-focused forms of digital advertising. Moreover, advertisers get 100% connection rate with customers who have opted for their offer or information. Plus: Inbound callers received through pay per call show up higher conversion rate than leads contacted with outbound calls. So, leads close and purchases are made instantaneously through running pay per call campaigns.
For publishers, who are looking for effectively using the mobile & web platform, pay per call serves as an excellent option for monetizing their site traffic. Customer conversion becomes higher when they opt for pay per call marketing campaigns. It capitalizes on urgent consumer need and connects them with the requisite advertisers right then and there. So, captive audience is turned easily into a client for the advertiser.
There are plenty of Pay Per Call Networks which connect publisher and Advertiser. For Pay per Call marketing, you may not need to have a website to apply and join for a Pay per Call program. Pay per call networks provides a unique Phone number for particular offer. Publishers can advertise that number on their website or App, on paid search engine traffic, or any other traffic source.
When someone use your phone number to call that call is diverted to advertiser call center and is tracked how long caller talked and if it last long above minimum call duration and quality set by advertiser, publisher is paid. Here, it should be noted that call duration and definition of call quality varies from merchant to merchant.
So, you see that Pay per Call has an immense potential in monetizing your traffic. It’s the right time for affiliates to get on board and use Pay per Call Marketing for earning “Big” commission through their traffic.
Search Pay Per Click advertisement like Google AdWords, and Bing on mobile works very well for Pay Per Call. Some of the offers allow you to advertise your pay per call number to offline channels like TV, radio, newspaper, posters etc. This can help you to earn good amount of money.
Some of the good Pay Per Call networks are RingPartner, Global Wide Media (Neverblue).
1 Comment to "What is Pay Per Call Marketing? "
This is a great post- so clear information on call centers cost estimation. All your hard work is much appreciated.
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