Webtricks Online | Weekend Reading: “Artificial Intelligence for Marketing” by Jim Sterne

For the 142nd episode of The Marketing Book Podcast, I interviewed Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications. So why do marketers need to know about artificial intelligence? Well, it’s already playing a role in marketing. But we’re still in the early stages. The author explains that artificial intelligence and the machine […]

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