
For the 160th episode of The Marketing Book Podcast, I interviewed David Aaaker, “The Father of Modern Branding” about his newest book, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires. Content is king in the digital age, and stories are the key to content. That’s because stories are much more effective than facts […]
The post Weekend Reading: “Creating Signature Stories ” By David Aaker appeared first on Marketing Insider Group.
from Marketing Insider Group http://ift.tt/2FB5Cd6
via Webtricks Online
0 Comment to "Webtricks Online | Weekend Reading: “Creating Signature Stories ” By David Aaker"
Post a Comment