Webtricks Online | Weekend Reading: “Creating Signature Stories ” By David Aaker

For the 160th episode of The Marketing Book Podcast, I interviewed David Aaaker, “The Father of Modern Branding” about his newest book, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.  Content is king in the digital age, and stories are the key to content. That’s because stories are much more effective than facts […]

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